In 2021, a graphic designer working for Sky Sport Germany was going to change the footballing world forever. After Jadon Sancho went his first seven matches for Manchester United following his £73m move from Borussia Dortmund without a direct goal contribution, his face was edited onto a picture of James Bond, also known as '007'. In this instance, the two zeroes represented his goals and assists, with the seven the amount of matches he had played.
Since then, '007' has become a humorous moniker bestowed online upon players who record that stat-line. Liverpool's Florian Wirtz recently hit that mark – and has even surpassed it, going nine games without a goal contribution – and now even managers aren't safe, with Ange Postecoglou under fire. The charismatic Australian has failed to win any of his first seven matches in charge of Nottingham Forest across all competitions, with defeats coming in the Premier League, Europa League and Carabao Cup. In fairness, he has at least picked up two draws, so it's not an ethical '007'.
Regardless, it's hard to fathom how Forest have got themselves into such a situation in the first place. They finished seventh in the Premier League last season to book a return to European football, and for a long while appeared headed for the Champions League. Heading into the October international break, they sit 17th in the standings, only one point outside the relegation zone.
For Postecoglou, this represents a rare misstep in his career. Wherever he's gone in the last 15 years, he's brought success (particularly in his second seasons). When he left Tottenham in June, it seemed unlikely he would get another job in England. So how has he gone from the loveable everyman to one of the worst managers in the modern history of the Premier League?
Getty Images SportTottenham sacked him for a reason
Postecoglou first arrived on British shores in 2021 when he was whisked in as the new manager of Celtic, who had failed in a long and public pursuit of Eddie Howe to replace Neil Lennon in the Parkhead dugout. This was his first job outside of Australia and Asia since 2008 when he briefly took charge of third-tier side Panachaiki in his birthplace of Greece. There was understandable scepticism when he was appointed Bhoys boss, but he quickly silenced his doubters with his persuasive charm and his team's entertaining football. It also helped that this led to Celtic emphatically winning back the Premiership title from Rangers.
After two years in Scotland, Postecoglou got a call from Tottenham, who were desperate to get the bad taste of the miserable Antonio Conte and Jose Mourinho eras out of their mouth. Again, there were unbelievers to sway. His immediate task was to make the team play an expansive brand of football, with the hope this would lead to what Postecoglou himself would later describe as 'sustained success'. Spurs won eight and drew two of their first 10 games under the Aussie before they were thrashed by Chelsea, who were ironically managed by former favourite Mauricio Pochettino. From there on, the foundations of 'Ange-ball' became fragile and Postecoglou's side never quite hit those same heights from a domestic point of view, despite achieving an admirable fifth-place finish for 2023-24 when many tipped them to finish outside the European places. Postecoglou's gift of the gab won supporters over, as did the extraordinary, drug-like highs of his opening three months in the role.
Tottenham's 2024-25 season was unlike any other, be it by their own manic standards or anyone else's. They ended a 17-year wait to win a trophy with victory in the Europa League, yet simultaneously finished 17th in the Premier League. The club's board, led by the soon-to-depart Daniel Levy, released a lengthy statement to explain how they arrived at the decision to sack him soon after the campaign wrapped up.
"Following a review of performances and after significant reflection, the Club can announce that Ange Postecoglou has been relieved of his duties," it began. The standout paragraph read: "The Board has unanimously concluded that it is in the best interests of the Club for a change to take place. Following a positive start in the 2023/24 Premier League (PL) season, we recorded 78 points from the last 66 PL games. This culminated in our worst-ever PL finish last season. At times there were extenuating circumstances – injuries and then a decision to prioritise our European campaign. Whilst winning the Europa League this season ranks as one of the Club's greatest moments, we cannot base our decision on emotions aligned to this triumph."
It was a unique situation that Spurs found themselves in, but one that was understood by most corners of the footballing world, even if it was raw to those most closely impacted. That Postecoglou goes down as a Tottenham legend and also the mastermind behind their worst-ever top flight season in terms of defeats (22) are not paradoxical thoughts.
AdvertisementAFPStrange hire for Forest
Forest's summer was far from unassuming. After nearly throwing away European qualification altogether, they were very much up for UEFA demoting FA Cup winners Crystal Palace into the Conference League to bump themselves up into the Europa League, while Morgan Gibbs-White's transfer to Tottenham was blocked by owner Evangelos Marinakis (or 'Mr Marinakis', as the England midfielder called him several times in a video announcing a new contract).
That seemed to be the end of the Forest soap opera and they were expected to enjoy another fruitful season under Nuno Espirito Santo. Then, during what was meant to be an unassuming press conference before an on-pitch battle with Palace in mid-August, the Portuguese tactician threw his future into doubt. "I always had a very good relationship with the owner – last season we were very close and spoke on a daily basis. This season it is not so well (between us) but I always believe that dialogue is important because my concern is the squad and the season we have ahead of us. Our relationship has changed and we are not as close. I think everyone at the club should be together but this is not the reality," Nuno said, lasting only a couple of weeks more in the job before being sacked in one of the strangest sagas this league that sometimes borders on soap opera has ever seen.
Postecoglou has previously spoken of clubs, and even the Australia national team, turning to him because they and the fans long for change, that there is a want to completely reverse their fortunes. This was a different case. Nuno had unanimous and unwavering support among the Forest faithful and they were angry to see him go. If Postecoglou was appointed based on the job he did at Spurs and the hope he could win the Europa League for a second season running, then that would have made sense. Instead, his close ties to fellow Greek Marinakis felt like the top reason behind the change in the dugout, even more so after it was reported they wined and dined over the summer.
At an event in July honouring Postecoglou in Greece, Marinakis said: "What I want to say about Ange is that he has spoken about Greece many times, he is proud to be Greek, and in the great success he had with Tottenham by winning the Europa League, he spoke about Greece. (He is) a man who not only does not hide his origin but is also proud of it. What he achieved, he did with a team that has not won any titles, it has had a very difficult time in recent years. In this huge success that the whole world saw, he promoted Greece. We must thank him especially for this, and we wish him well, although we are sure that he will do well as he has the ability. Wherever he goes, the successes will come."
Overnight, Forest had gone from a team used to playing defensive, conservative football to a side who wanted to play at a hundred miles an hour. Now, they're feeling the aftereffects of whiplash.
Getty Images SportBreaking the wrong Forest records
The term 'baptism of fire' doesn't do justice for the start Postecoglou's made at Forest. 'Christening by explosion' might be more appropriate. A 3-0 hammering to former rivals Arsenal started his reign, after which he vowed his side would be the one he envisaged in their following game, a trip to Championship side Swansea in the Carabao Cup. Forest lost 3-2 after being 2-1 up heading into second-half stoppage time.
Credible draws at Burnley and Real Betis followed before they lapsed back into losing habits, falling to Sunderland, Midtjylland and Newcastle with a whimper. The most recent of those defeats, 2-0 up at St James' Park, was so comprehensive that host broadcaster Sky Sports didn't, or couldn't, show a single Forest chance in their highlights package.
Postecoglou is now the first permanent Forest boss to fail to win any of his first four league games since 1960, while his start in all competitions means he has the worst opening record at the club in over 100 years. The Australian himself is now 11 Premier League matches without a win, counting his time at Spurs, and his teams have taken only 15 points from their last 23 games. What hasn't helped optics is that Tottenham are currently third in the table under new boss Thomas Frank, while Nuno earned a priceless draw at Everton with West Ham last week. The gruff 60-year-old is both the odd one out and the common denominator.
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Getty Images SportMutiny at the City Ground
The extra novelty behind Postecoglou's beginnings at Forest is he was unable to greet his new home fans until his fifth game in charge, managing twice away in the Premier League plus once in the Europa League and Carabao Cup apiece. By then, his stock was already trending downwards, but two limp performances at the City Ground cost him any last shred of goodwill coming into the job.
During the second of these defeats, a 3-2 loss to Danish minnows Midtjylland, Postecoglou was targeted by chants of 'you're getting sacked in the morning' from an angry crowd. The three goals Forest shipped were stupidly soft, conceding twice from opposition set pieces and once from their own. The worries people had over Postecoglou heading into this role were real.
In Postecoglou's first few months at Tottenham, the press hung on his every word. He's an extraordinary orator, hence why his teams have always bought into his methods, and you couldn't help but want to listen to him. That's easier when you're winning, not so much when in a rut. Down the stretch of 2024-25, Postecoglou's responses and messages when speaking to the media became grouchier and bitter. That's extended into his Forest reign without any sort of tangible result to fall back on, and already there is serious speculation of him being fired, with he himself confirming he will hold showdown talks with Marinakis.
Speaking on Sunday after the defeat at Newcastle, he reverted to the type of his defiant self. "I'm here in the Premier League at the age of 60, you reckon I lack self-belief or don’t like a fight? I've picked fights. I have. In the schoolyard, I've picked fights with people I knew would beat me up. That's the kind of person I am," he bellowed in his press conference.
"I totally understand it's part of the fanfare around the Premier League that there needs to be a manager under the spotlight. It's my turn at the moment. It's a fun game, isn't it? It's me this week. Who knows, maybe you're all right and I'm gone. Next week it will be someone else. I'm not a worrying kind of guy. I couldn't care less. If people somehow think I'm not enjoying what I'm doing at the moment, they've got no idea." Well, at least someone inside the club is enjoying the Forest experience, then.